# Findability & Web Presence — Jean Dorff Consultancy

Web presence optimization for businesses that depend on being found. SEO, AEO, EEAT — built for search engines and AI systems alike.

## The shift

AI engines don't browse. They parse, cross-reference, and decide whether to cite you. Your website may look professional and load fast, yet you don't appear when someone asks ChatGPT, Perplexity, or AI Overview about your field in your city.

- 64.4% — brand mentions correlate with AI recommendation.
- 21.8% — backlinks correlate with AI recommendation.

## The Findability Profile — five dimensions

1. **Reach** — How many independent surfaces mention you at all.
2. **Legibility** — Whether machines can parse what you actually do.
3. **Identity** — Whether your name resolves to the right entity.
4. **Accuracy** — Whether what's published about you is current and correct.
5. **Consistency** — Whether every source tells the same story about you.

## What I work on

- **Findability Profile (diagnostic)** — A five-dimension diagnostic producing a prioritized picture of where you stand and what to fix first, without committing to an ongoing engagement.
- **Authority Baseline (project)** — A canonical bio and credentials audit across every surface that mentions you.
- **Ongoing Findability (retained)** — Submissions, structured data, citation monitoring, and regular position checks.

## Methodology: mentions, not links

AI engines count mentions — your name and expertise appearing in a context a model can read and attribute: directories, profiles, bylines, transcripts, conference programs.