# Website Strategy & Findability Consulting — Jean Dorff Consultancy

Strategic website consulting for businesses that need to be found by AI search and answer engines. We work alongside your web builder or build directly when needed.

Your website is the foundation. We make sure it's built for how people find you now.

Most websites were built before AI search changed the rules. We work alongside your web builder — or build directly when needed — to make sure your site is structured for the systems that now decide who gets found, cited, and recommended.

## Four layers, built in from the first line of markup

- **SEO** — Clean metadata, semantic structure, speed, mobile-first layout. Necessary, no longer sufficient.
- **AEO** — Structured data and entity consistency that make your business citable by ChatGPT, Perplexity, and AI Overview.
- **GEO** — Content shaped so generative models quote you accurately and in context.
- **EEAT** — Verifiable expertise and third-party signals written in as a design constraint.

## What we bring to a website project

1. **Discovery** — We surface the through-line of your work before anyone touches a layout.
2. **Narrative** — The site is written before it's designed. Each page says one thing, in order.
3. **Specifications** — Findability requirements, schema architecture, structured data, authority signals, and AI discoverability standards, documented so any competent builder can implement them.
4. **Review & Guidance** — We review what's built against the specifications.
5. **Verification** — We verify every crawler configuration by fetching it directly.

## How we work with you

- **Alongside Your Builder** — You have a web team or agency. We provide the strategic layer they don't. They build. We make sure what they build gets found.
- **Direct Build** — When you don't have a builder, or prefer strategy and execution in one place, we design and build the site ourselves.
- **Managed Presence** — We build it and run it: updates, new content, visibility passes, crawl verification.

Whether we consult alongside your team or build directly, the diagnostic thinking connects to our findability diagnostics (/findability) and authority building (/authority).

## Client work

Live client sites: masterclasses.dance, moniqueotterspoor.nl, elisabethghenderson.com, theauthoritybridge.com