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The Authority Genome
Five layers of durable authority: The Constant, The Author, The Canon, The Lineage, The Guild.
About / Jean Dorff
Strategist, author, educator.
More than thirty years of work across enterprise leadership and independent advisory, connected by a single question: how do you make the right thing visible to the right people?
Enterprise career
Twenty-eight years inside two organizations, then independent practice.
Fourteen years at Malmberg, part of the Sanoma Group, during the transition from print to digital. Then fourteen at Texas Instruments Educational Technology as Director of Business and Product Strategy for Europe and Asia, followed by independent strategic consultancy and coaching.
What stayed constant wasn't the technology. Through every wave of change, the question underneath was the same: what does this actually mean for the people using it?
14
Years at Malmberg (Sanoma)
14
Years at Texas Instruments
$50M
P&L responsibility
Never technology for its own sake. Never riding a wave because it was there.
Independent consultancy
Jean Dorff Consultancy is the independent practice that grew from that question. Based in the Dallas Metroplex, the consultancy works with owner-led businesses, consultancies, coaches, and specialists who need to be found by the right people — both in traditional search and in the AI-mediated discovery channels that are rapidly replacing it.
The work spans three areas: findability and web presence, authority and codification, and AI strategy.
Published work
Amazon bestselling author of two titles. Host of The Authority Architect and The Empowering Story podcasts.
Lyricist and creator of over fifty original songs released through The Empowering Voice label — the same thesis the consultancy is built on: authentic expression, properly structured, finds its audience.
Methodologies
Named, documented methodologies — not generic frameworks borrowed from elsewhere.
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The Findability Profile
Digital presence mapped across Reach, Legibility, Identity, Accuracy, and Consistency.
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Fixable / Argued
Sorts authority gaps into what can be corrected this week and what requires original work.
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Second Look
A free twenty-minute diagnostic showing what the world sees when it searches for you.
Independence
Jean Dorff Consultancy is strategically independent — not affiliated with any AI tool, platform, or software product.
Tools are chosen for each client based on what the business actually needs, not on a partnership agreement or a referral fee.
Contact
Allen, Texas, USA
I read every message myself.