01
Findability & Web Presence
For businesses whose reputation is stronger than their digital footprint. Diagnostics, web architecture, listings, and content built for both search and AI answers.
Jean Dorff Consultancy — Allen, Texas
Strategy is only as strong as what people find when they search for you.
Strategic consultancy for businesses that need to be found — by the people searching for them, and by the AI engines answering on their behalf.
introduction
The problem
The gap between reputation and visibility is where clients get lost.
Most businesses have real expertise, real clients, and a real reputation. But when someone hears their name and searches, what they find rarely matches it.
The website says one thing. The listings say another. The words their clients would use don't appear anywhere a stranger would look.
In 2026, being found means showing up in Google and inside ChatGPT, Perplexity, and AI Overview. A site that looks professional but isn't structured for AI crawlers doesn't exist in a growing share of buying conversations.
92%
Invisible in AI search
Share of small businesses that never surface inside AI answers.
64.4%
Mentions → AI citation
Backlinks correlate at only 21.8%.
Core insight
Not because the business isn't good — but because the evidence isn't findable.
Three areas of focus
02
Authority & Codification
For experts who know more than they can currently communicate. Implicit expertise turned into named frameworks that can be taught, published, and cited.
03
AI Strategy & Operations
For businesses making sense of AI without chasing every announcement. Where AI creates leverage in your operation — and where it doesn't.
Select an area to read more →
Start here
Before any engagement, the best first step is a Second Look.
Twenty minutes. A live strategic conversation about your business that shows you what the world sees when it searches for you. What AI engines find — and what they don't. What holds up — and what's worth exploring. No data collected unless you choose to share it.
Take the Second Look →
Credentials
More than thirty years in business strategy behind every engagement.
Fourteen years at Malmberg (Sanoma Group), one of Europe's leading educational publishers. Fourteen at Texas Instruments Educational Technology as Director of Business and Product Strategy for Europe and Asia, followed by independent strategic consultancy and coaching.
Amazon bestselling author, creator of the Authority Bridge methodology and the Findability Profile diagnostic, host of two podcasts. Based in the Dallas Metroplex.
30+
Years in strategy
$50M
P&L responsibility
Never technology for its own sake. Never riding a wave because it was there.