01
Reach
How many independent surfaces mention you at all.
Offer 01 / Findability & Visibility
If AI search can't find you, your next client won't either.
Web presence built for search engines and AI systems alike.
The shift
AI engines don't browse. They parse, cross-reference, and decide whether to cite you.
Your website looks professional and loads fast. But ask ChatGPT, Perplexity, or AI Overview about your field in your city, and you probably don't appear.
Neither do most of your competitors — but the ones who do are capturing a channel that didn't exist two years ago.
The new layer is Answer Engine Optimization: making your business citable, not just findable.
64.4%
Mentions → AI recommendation
Brand mentions across the web correlate with AI citation.
21.8%
Backlinks → AI recommendation
The old link-building playbook is necessary but no longer sufficient.
5
Dimensions of the Findability Profile
The Findability Profile
Five dimensions that decide whether an AI engine can trust you.
02
Legibility
Whether machines can parse what you actually do.
03
Identity
Whether your name resolves to the right entity.
04
Accuracy
Whether what's published about you is current and correct.
05
Consistency
Whether every source tells the same story about you.
Core insight
If AI search can't verify you, it won't recommend you — no matter how good the work is.
What I work on
01
Findability Profile
A five-dimension diagnostic across Reach, Legibility, Identity, Accuracy, and Consistency. It produces a clear, prioritized picture of where you stand and what to fix first — without committing to an ongoing engagement.
Diagnoses
02
Authority Baseline
A canonical bio and credentials audit across every surface that mentions you. Each one either confirms or contradicts your authority — the baseline brings them all into alignment.
Project
03
Ongoing Findability
A retained engagement that keeps your presence current as AI search shifts. Submissions, structured data, citation monitoring, and regular position checks. You always know where you stand.
Retained
The methodology
Mentions, not links.
Traditional SEO is built on links. That system still works — but it's no longer the whole game.
AI engines count mentions. Your name and expertise appearing in a context a model can read and attribute — directories, profiles, bylines, transcripts, conference programs.
The more consistent and widely distributed those mentions are, the more likely an engine is to cite you when someone asks a question in your domain.
Not tricks, not tactics — structured distribution of accurate information across the surfaces AI engines actually read.
Start here
The fastest way to see where you stand is a Second Look.
A free, twenty-minute strategic diagnostic that shows you what AI engines find when they search for your business. No obligation, no data collected unless you choose to share it.
Take the Second Look →