SEO
Search Engine Optimization
Clean metadata, semantic structure, speed, mobile-first layout. Necessary — just no longer sufficient.
Offer 04 / Website Builds
Built with AI doesn't mean found by AI.
Websites built so search engines and AI tools can find, read, and cite your work — without forgetting that humans read them too.
Client work
Sites repositioned to be read by humans and machines.
Live site previews — hover to explore, click to visit.
masterclasses.dance
Masterclasses.dance
masterclasses.danceFull findability optimization — EEAT, AEO, and GEO built into the architecture without compromising SEO. A teacher academy for professional Latin and Ballroom dance, repositioned from an event listing to a continuous professional development platform.
“Couldn't believe this was possible — beautiful design and optimal functionality.”
Holger Nitsche, Co-founder
moniqueotterspoor.nl
Monique Otterspoor
moniqueotterspoor.nlFrom outdated brochure to a presence AI can cite. A clear, mobile-first site with structured content that AI tools can parse and recommend.
“Clients understand what I do before the first call.”
elisabethghenderson.com
Elisabeth G. Henderson
elisabethghenderson.comFrom generalist coach to category authority. The site was repositioned from a service list to a body of work — structured so AI tools and search engines can parse her expertise.
“Finally feels like me on the page.”
theauthoritybridge.com
The Authority Bridge
theauthoritybridge.comBuilt from scratch as a thought-leadership platform with SEO foundations, AI discoverability stack, and a content engine in place from day one.
“A site that does the explaining so I don't have to.”
What we optimize for
Four layers, built in from the first line of markup.
AEO
Answer Engine Optimization
Structured data and entity consistency that make your business citable by ChatGPT, Perplexity, and AI Overview.
GEO
Generative Engine Optimization
Content shaped so generative models quote you accurately and in context — not just find you.
EEAT
Experience, Expertise, Authoritativeness, Trust
Verifiable expertise and third-party signals written into the content as a design constraint, not an afterthought.
92%
Invisible in AI search
Most small business sites are never cited by an AI engine.
None of this is visible to the person browsing your site. All of it is visible to the systems deciding whether to recommend you.
How it gets built
Discovery
We surface the through-line of your work before touching a layout.
Narrative
The site is written before it's designed — each page says one thing, in order.
Design
A visual direction that fits your field and your voice. No template, no trend.
Build
Schema, SEO foundations, the full AI discoverability stack, and professional email at your domain.
Launch & Verification
We migrate, ship, and verify every crawler configuration by fetching it directly.
Three ways in
Visual Authority Upgrade
Your existing site, rebuilt to perform. Same domain, new foundation — faster, mobile-ready, SEO and AI visibility built in from day one. Schema, structured data, and crawl optimization included.
Full Presence Build
A complete new website built around your expertise. Content architecture, authority signals, professional email at your domain, full AI discoverability stack, and EEAT-optimized structure from day one.
Managed Presence
We build it, we run it. Your site lives in our workspace. Every update, every new article, every visibility pass and crawl verification handled through our client portal. You focus on your work — we keep your presence current and your findability growing.
A well-built site is the starting point. From there it connects to our findability diagnostics and authority building.
Start here
Start here.
A Second Look diagnostic will show you what AI engines currently find — and don't find — when they search for your business. It takes twenty minutes and costs nothing.
Take the Second Look →