SEO
Search Engine Optimization
Clean metadata, semantic structure, speed, mobile-first layout. Necessary, just no longer sufficient.
Website Strategy & Consulting
Your website is the foundation. We make sure it's built for how people find you now.
Most websites were built before AI search changed the rules. We work alongside your web builder, or build directly when needed, to make sure your site is structured for the systems that now decide who gets found, cited, and recommended.
Client work
Sites repositioned to be read by humans and machines.
Live site previews — hover to explore, click to visit.
masterclasses.dance
Masterclasses.dance
masterclasses.danceFull findability optimization, EEAT, AEO, and GEO built into the architecture without compromising SEO. A teacher academy for professional Latin and Ballroom dance, repositioned from an event listing to a continuous professional development platform.
“Couldn't believe this was possible, beautiful design and optimal functionality.”
Holger Nitsche, Co-founder
moniqueotterspoor.nl
Monique Otterspoor
moniqueotterspoor.nlFrom outdated brochure to a presence AI can cite. A clear, mobile-first site with structured content that AI tools can parse and recommend.
“Clients understand what I do before the first call.”
elisabethghenderson.com
Elisabeth G. Henderson
elisabethghenderson.comFrom generalist coach to category authority. The site was repositioned from a service list to a body of work, structured so AI tools and search engines can parse her expertise.
“Finally feels like me on the page.”
theauthoritybridge.com
The Authority Bridge
theauthoritybridge.comBuilt from scratch as a thought-leadership platform with SEO foundations, AI discoverability stack, and a content engine in place from day one.
“A site that does the explaining so I don't have to.”
What we optimize for
Four layers, built in from the first line of markup.
AEO
Answer Engine Optimization
Structured data and entity consistency that make your business citable by ChatGPT, Perplexity, and AI Overview.
GEO
Generative Engine Optimization
Content shaped so generative models quote you accurately and in context, not just find you.
EEAT
Experience, Expertise, Authoritativeness, Trust
Verifiable expertise and third-party signals written into the content as a design constraint, not an afterthought.
92%
Invisible in AI search
Most small business sites are never cited by an AI engine.
Not because the business isn't good, but because the evidence isn't findable.
What we bring to a website project
Discovery
We surface the through-line of your work before anyone touches a layout — yours, your builder's, or ours.
Narrative
The site is written before it's designed. Each page says one thing, in order. We produce the content architecture and messaging your builder needs.
Specifications
Findability requirements, schema architecture, structured data, authority signals, and AI discoverability standards — documented so any competent builder can implement them.
Review & Guidance
We review what's built against the specifications. Structure, metadata, crawl configuration, entity consistency — the things that determine whether AI systems can read you.
Verification
We verify every crawler configuration by fetching it directly. If a search engine or AI system can't reach it, we find out before your visitors don't.
How we work with you
Alongside Your Builder
You have a web team or agency. We provide the strategic layer they don't — findability specifications, content architecture, schema requirements, and AI readability standards. They build. We make sure what they build gets found.
Direct Build
When you don't have a builder, or prefer to keep strategy and execution in one place, we design and build the site ourselves. Same methodology, same findability standards, delivered as a complete package.
Managed Presence
We build it and run it. Updates, new content, visibility passes, crawl verification — handled through our client portal. You focus on your work. We keep your presence current and your findability growing.
Whether we consult alongside your team or build directly, the diagnostic thinking is the same. It connects to our findability diagnostics and authority building.
Start here
Start here.
A Second Look diagnostic will show you what AI engines currently find, and don't find, when they search for your business. It takes twenty minutes and costs nothing.
Get the Second Look →