Why Ranking High Doesn't Make You an Authority

Jean Dorff is a strategist, author, and educator with more than thirty years in business strategy — fourteen years at Malmberg (Sanoma Group) through its print-to-digital transition, and fourteen years at Texas Instruments Educational Technology as Director of Business and Product Strategy for Europe and Asia, followed by independent strategic consultancy and coaching. He writes on findability, authority building, and AI strategy from Allen, Texas. More about Jean.